Imagine stepping into a world where rice shopping becomes an intriguing journey. For the Tonghua Rice project, we transformed a static webpage into a dynamic storytelling experience filled with engaging interactions and perfectly placed CTAs.

‍

With so many types of rice available, choosing the right one can be confusing. Our mission was to create a personalized, user-friendly platform that grabs the attention of new and curious visitors. By focusing on those who are just browsing around, we crafted a unique role-playing quiz, “Which Tonghua rice is the ‘RICE’ for you?”, guiding users through the rice selection process as if we were walking them through supermarket shelves.

‍

Discover more at tonghua.co.th.